Performance Marketing Lead for Poly and Large Format [China]


 

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HP is the world’s leading personal systems and printing company, we create technology that makes life better for everyone, everywhere. Our innovation springs from a team of individuals, each collaborating and contributing their own perspectives, knowledge, and experience to advance the way the world works and lives.

We are looking for visionaries, like you, who are ready to make a purposeful impact on the way the world works.

Key responsibilities:

  • Oversee pacing in our key eCommerce and Search partners, to make sure HP's Poly and Large Format advertising is operated as affective as possible on eCommerce and search platform
  • Good team players and project managers to work within Media team and build trustful partnership with teams cross marketing, category, finance, etc.
  • Be responsible and take ownership of business KPIs, including GMV growth, conversion rate, product market share, etc., and optimize the day to day tactics based on the performance
  • Collected data cross different platform, diagnose the business opportunity and issue and set optimization strategy accordingly
  • Strong logic and data analytics thinking capabilities and good communication skills to work cross functional teams
  • Help build a brand-new team inside the largest producer of printers and PCs in the world.

Requirements:

  • 3+ years of platform operational experience in an eCommerce team at media agency, eCommerce/Search company, retail side or similar environment
  • Solid eCommerce & Search budget planning and management experience
  • Working experience of Baidu key words, JZT, JD Data Mill, Alibaba Databank, JD PPZH(京东商智), SuNing ad platform, with a strong desire to get hands on with a lot of detail.
  • Strong analytical skills within Excel, and other data tools with the passion to look for insights within the data.
  • Familiar with but always curious about China digital ecosystem, able to adapt to a brand-new team and the fast-changing environment that will bring.
  • Bachelor's degree in marketing, advertising communication, computer science, statistics or similar background

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it's just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!

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